Presidential Campaigning in Video Games

I apologize at the lateness of this post as I was abroad and without Internet access when I first learned of it.

Barack Obama has made history again, this time as the first presidential candidate ever to advertise in video games. If you are in one of the following swing states, Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin, and you play games such as Madden NFL 09 or Burnout Paradise then you will have the opportunity to see this for yourself.

I’d be interested to see what the opinions of gamers who witnessed these in their games before all the media hoopla thought of them. Personally I think it’s rather ingenious, I only wonder if they are truly hitting the demographic they are after with them and if there is any way to see if they made an impact or not.