From a direct email Best Buy sent me:
“Next time you’re at a Best Buy store you can conveniently get the product information you need—right from your mobile phone. Learn more about specifications, ratings and reviews using the new QR Mobile Code Reader APP.”
From a post I made December of 2008:
Two ads come to mind immediately of stores mentioning how they provide access to a computer right in the store in order to research the product and their competitors prices. I think though, that they should take this one step further – why not offer an in store wireless connection that mobile phones can use to do the research with. Through that connection offer a ‘homepage’ or default page that comes up when they go to connect with all of the in-store specials. These specials then list not only the store’s price, but also their competitors online prices as well as specs, compatibility, and upgrade information about the product itself.
While yes, I agree that few people will use this in the beginning, but imagine those people then SHARING that information with the people around them. Then those people the shared it with learning of it, using it, and then sharing it with others too. It’s an in store marketing device, one that they are already providing through the use of an in store computer, but one that is a bit more private and a hell of a lot more useful than most sales people.
This can then be extended even further than that – say using a barcode scanner or photo recognition software. Just imagine the possibilities when you put access to pertinent information in the palm of a consumers hand.
One example would be utilizing Target’s Amazon relation ship by putting URLs on the tags for all the electronic items in the store. Here I can go an extra step and actually read the reviews for the item I’m looking to purchase. I not only get to look up prices, specs, and other important information, but I also get to see what OTHER people think of the product too. Then, if I purchase it in store I can say perhaps get $5 off my next Amazon or Target purchase if I leave a review thus perpetuating the cycle.
Someone should pay me to come up with this stuff. I come up with these sorts of ideas all of the time!
(Yes this is a repost as I realized recently I had copied out the wrong paragraph from the BB email!)