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Cyber Anthropology
Study of online culture and culture online.
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UX Design

SoftLayer/IBM – Storefront

Client SoftLayer
Services Resident Senior User Experience Designer
Date December 2012
View Launch Project

This is an example of a simple storefront designed for SoftLayer in 2012.

The problem this was supposed to solve, which still existed in 2018, was the inability to purchase different items at the same time. Additionally, it was also supposed also to provide the ability to do quoting and save carts to be able to share and return to at a later time. There were also to be editing capabilities right in the cart including the ability to order multiples of the same configuration or duplicate and make slight adjustments as needed. Lastly, after the sale was completed, there was to be a visual indicator showing in real-time the provisioning state of the items you purchased.

Essential elements to make this work included a complicated exclusionary system on the backend that kept up with your configuration choices to exclude ones later that would not be compatible and did these checks and validations as you made your decisions. Unfortunately, that was never released. Only a few ideas behind the faceting/filtering on the new selection screen and parts of the configuration page made it into the final product that you could see as of March 2019.

Throughout this portfolio, I’ve included images next to each other of the wireframe and the released version that was accessible in March 2019.

Click on an image to view it.

sf-2-Simple Dedicated Workflow
slsf-2-Home
sf-4-Home-Not Logged In
sf-5-Home-Quick Look
slsf-3-Dedicated Faceting - No Criteria
sf-2018-03-currentSLSelect
sf-7-Dedicated Faceting - w Filtering
sf-2018-03-currentSLSelectwFiltering
Current Live Version
slsf-4-Configure: Dedicated Server - System Config
sf-8-Configure - QuantaStor Server
sf-9-BYOC - Configure (collapsed)
sf-10-BYOC - Configure (expanded)
sf-11-BYOC - Configure (w options)
sf-12-BYOC - Configure (w errors)
sf-13-BYOC - Configure (Additional options - collapsed)
slsf-5-Cart Preview
slsf-6-Cart Preview: Remove Item
slsf-7-Cart Preview: Remove Item Success Message
slsf-8-View Edit Cart: Product Recommendations
slsf-9-View Edit Cart
slsf-10-View Edit Cart - Duplicate Server
slsf-11-Checkout: Default View
sf-15-View Edit Cart-Product Recommendations
sf-16-View Edit Cart
sf-17-View Edit Cart-Edit System
sf-18-View Edit Cart-Edit Storage
slsf-12-Checkout: Order Complete
sf-25-Account-Recent Orders
sf-26-Account-Order Progress
sf-27-Account-Order Progress With Popup
sf-28-Account-Payment Method
sf-30-Account-Order History - Few Orders Filtering Disabled
sf-29-Account-Order History - Many Orders Column Filtering
slsf-config-current2018
Full shot of live in 2018
slsf-config-selections-current2018
Full shot of live
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